Unlock the wave
Campaign Production
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Help us mirror the defensive strength of the Netherlands in the launch of its national team.
Major tournaments are moments of national pride. But how do you translate that feeling into something tangible? For EURO 2020, the goal wasn’t just to announce the Dutch national team. It was to connect the team to what defines the Netherlands.
The challenge: create a launch that reflects Dutch identity while building national momentum around the team.
Brand
KNVB
Client
MØNAERK
the approach: a campaign that mirrors Dutch identity.
We linked the strength of the national team to the country’s historic ability to protect, build and unite.
The solution: a distributed campaign across iconic Dutch landmarks.
Instead of one central moment, we activated locations that symbolize the Netherlands:
The Delta Works, The Dutch Waterline, The Rijksmuseum, Fort Sint Pieter, The geographical center of the Netherlands.
Each location reflected a different aspect of Dutch resilience and defence, mirroring the defensive strength and unity of the national team.
The effort:
A multi-location campaign activation across the Netherlands
Production across iconic sites including Rijksmuseum, Delta Works, Fort Sint Pieter, and the geographical center of the Netherlands
End-to-end production and project management
Connecting the strength of the Dutch national team to the legacy of the Netherlands itself.
The impact:
One campaign.
Multiple locations.
A shared national moment.
