RiskBuddy Insurance
Brand and product creation
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I’m looking for a way to provide fair, simple, and flexible insurance for freelancers in the creative industry.
Traditional insurance is built around fixed job titles. But creative freelancers don’t work that way.
They move between disciplines, projects, and roles, often within a single week. As a result, many are underinsured or incorrectly covered, exposing themselves to unnecessary risk every day. Insurance hasn’t kept up with how creative freelancers actually work.
The challenge: close the insurance gap.
The approach: one flexible system, built for multi-skilled freelancers.
To solve the mismatch between how freelancers work and how insurance is structured, we introduced the bucket model, a flexible form of insurance that covers multiple roles instead of locking freelancers into a single job title.
Because if your work is flexible, your insurance should be too.
The effort:
Product development (insurance + digital)
Platform development (UX/UI & tech)
Branding & positioning
Growth marketing
The result:
Providing 600+ freelancers with a uniquely flexible insurance solution covering multiple roles.
