ASICS
Experience Design & Production
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Help us bring ‘sound mind, sound body’ to life in a way people can truly experience.
Brand events are often built around visibility. But for a brand like Asics, the challenge was to create something more meaningful, an experience that people would actually feel and remember.
With a highly saturated landscape of influencer events, standing out required more than just access or aesthetics.
The challenge: uplift the experience
Brand
Asics
Client
BAM works
The approach: an immersive brand experience at the intersection of movement, art, and space.
We designed an event that moved beyond a traditional gathering, bringing together 100 influencers in a curated environment where brand, culture, and experience merged.
Set within the Nxt Museum, the experience combined spatial design, art direction, and programming to create a moment that felt both elevated and immersive.
Because if you want people to connect with a brand, you have to give them something to feel.
The effort:
Full art direction shaping the look, feel, and atmosphere of the event
End-to-end production and execution
Project and event management across all stakeholders
The impact:
More than exposure. A shared experience.
A stronger connection to the brand.
